Best Practice

Facebook Analytics

Facebook is one of the most influential and accessible social networks, and with over 757 million daily users across all age demographics, it can benefit both small businesses and larger brands alike.

Local Measure helps provide businesses with aggregated data about the activity, reach and followers that your Facebook profile draws, helping to give an overview of the amount of traffic your brand receives. We can help your business:

  • Manage multiple Facebook profiles
  • View a breakdown of posts and check-ins your brand receives
  • Search through keywords and hashtags relevant to your brand
  • Create funnels so you may be alerted when particular followers interact with your page, or when certain words or terms are posted on Facebook
  • Read and respond to reviews about your brand

Our general Facebook overview gives you statistics on the total activity your brand draws, including check-ins made at your location, average daily activity and the estimated social reach of your posts (the total number of potential people you can reach across Facebook).

Any post that is made at your location or mentions your brand, regardless of whether or not it is posted onto your profile, can be viewed from the dashboard, providing a thorough view of the activity your brand generates on Facebook.

Our product can also help your brand identify your top followers on Facebook, providing you with the opportunity to engage with highly influential visitors and loyal followers. The Stream tool allows you to search through your brand hashtags and keywords to see how they are performing amongst your Facebook audience.

We can help you to manage multiple profiles in the one space, making the process of responding to comments left on and about your profile more efficient than ever. This includes being able to view reviews and ratings left on your Facebook page, and having the opportunity to respond immediately.