About Us

We empower companies around the world to turn every customer into a loyal advocate through real-time, actionable customer intelligence.

We are the leading during-stay, customer experience platform for the tourism and hospitality sectors.  Local Measure merges local insights and feedback to provide businesses with live access to customer data, content and analytics. Our clients include the world’s largest tourism and hospitality brands.

We are a global team headquartered in Sydney with offices in London, Dubai, Singapore and Miami.

Leadership Team

  • Jonathan Barouch CEO & Founder

    Local Measure’s fearless leader. A serial entrepreneur and successful start-up veteran, Jonathan is an advocate for innovation in Australia and is regularly featured in the press championing policy reforms. Always upbeat and full of enthusiasm, Jonathan loves his family, skiing (mastering the art of emailing from a chairlift), and the Cheesecake Factory.

  • Sara Axelrod COO

    Sara came to Local Measure HQ in Sydney all the way from Silicon Valley, where she was a founding member of Twitter’s sales team. Before that, Sara earned her stripes at Google, Red Bull, and Digitas. The token American on Local Measure’s exec team, she keeps the the team in the know about things like Thanksgiving, “real’ Mexican food, and Donald Trump.

  • Giulia George CFO

    Giulia is an accomplished finance professional who brings to Local Measure over twenty years’ experience, predominantly in the IT industry. With significant exposure to US high-tech multinationals, as well as SMEs, she is a hands-on operator with strong technical and practical knowledge, and a proven ability to provide strategic financial leadership. Outside of work you might spot Giulia pootling around Sydney on her Vespa.

  • Bartek Marnane CTO

    With 18+ years of experience in technology, including executive-level roles at Ticketek and Moshtix (News Corp), Bartek is Local Measure’s infrastructure guru. Constantly up to date with the latest tech news, Bartek is also the most sarcastic member of the team, keeping the bar high for the rest of the company.

  • James Hunt VP APAC (Sydney)

    James is an international business growth and development expert who is passionate about business development and marketing. He brings experience across Asia Pacific with a background in strategy and development. Originally hailing from the UK, these days you can find him pretending he knows how to barbecue like an Aussie up on Sydney’s Northern beaches.

  • Matt West VP EMEA (London)

    Local Measure’s leader in Europe and the Middle East brings over 20 years of digital experience, including over 6 years leading Yahoo!’s Content and Strategic Partnership efforts across EMEA, and previous roles at European media companies Tiscali and Northern & Shell. While he previously dabbled in breakdancing, these days Matt spends his free time with his family and his Miniature Schnauzer, Nimbus.

  • Christian Oswald VP North America & Channel Alliances (Phoenix)

    Christian has deep experience in refining the broad potential of experiential conversations in large projects. A team leader and innovator, he has earned respect from his peers, partners and customers by driving holistic results which appeal to both IT and LOB decision makers. Prior to joining Local Measure, Christian was the Americas Customer Experience Lead, Digital Transformation Group at Cisco.

  • Gary Spero VP Asia (Singapore)

    Gary is a founding member of the Local Measure team, having worked alongside Jonathan for over 7 years. After helping Jonathan successfully scale and exit his last business, Fast Flowers, Gary has been integral to growing Local Measure from the ground up, most recently by leading our efforts in Asia.

  • Ian Michael Farkas VP Strategic Accounts & LATAM (Miami)

    Our Colombian-Australian VP of Americas runs Local Measure’s operations for North and South America out of Miami. Ian Michael brings 15+ years of sales and marketing experience for top travel and hospitality companies including Siteminder, Leo Burnett, and Laissez-Faire group.

Advisory Board

Ana M. Brant Director, Global Guest Experience & Innovation, Dorchester Collection, USA

Phil Richardson VP Product Management & Strategic Alliances Salesforce, USA

John Mims Former SVP Sales Las Vegas Sands Corp, Singapore

William Keadle Enterprise Sales Consultant

Board of Directors

Kim Jacobs Chairman, Managing Director Inteq

Grant Harrod CEO Pro-Pac Packaging Limited

Chum Darvall Chairman Homeloans Limited, previously Vice Chairman of Deutsche Bank

Jonathan Barouch CEO Local Measure